Customer Dialogue

How do you leverage the unique story behind your product to attract and retain customers?

Today customers and consumers are asking for more product information than ever before. Beyond simply wanting to know how much a product costs, they are requesting sourcing and production details concerning nutrition, food safety, sustainability measures, labor practices, certification and regulation compliance. You may have full product traceability, you may follow the highest food safety and quality standards, but how do you communicate this information with your direct buyers and the final consumer?

For this purpose TraceTracker offers a number of innovative solutions to establish or enhance your online presence with interactive portals and maps showing the story behind each product. Our interfaces are designed to differentiate your business from the competition and draw in the sales!

Customer Dialogue

Developing an interactive communication channel with your buyers increases sales and boosts the value of your brand. Layered on top of the TraceTracker GTNet our interfaces can provide customers with instant access to production, processing and transportation details. By entering product ID numbers into a website, they can view dynamic sourcing charts or download certificates and test results. With a team of experienced design professionals, we can customize websites to meet your needs and attract the customers you desire.

Consumer Dialogue

The TraceTracker Food Explorer initiates shopper dialogue by providing useful product information on websites, PDA, and point-of-sale kiosks. Each access point displays dynamic content that reaches beyond product labels and invites consumers into meaningful interactions.

Consumers can search for the ingredients, product history, nutritional information or environmental records of individual products or product lines. These access points also offer advice, recipes, coupons, entertainment, health and wellness tips and educational information to help inform shopper’s choices.

Extended product information builds consumer trust and highlights your commitment to quality, safety and social responsibility.

Try the Food Explorer today!

Download a case study about Disney and Simexinter.

Learn more about our solutions and business applications.

Read about the TraceTracker GTNet, the backbone behind our applications.